Last updated: 2026-06-14
Klaviyo Pricing (2026)
Klaviyo pricing for 2026: every published tier, subscriber caps, deliverability, and how to buy direct from Klaviyo for email marketing campaigns.
Klaviyo prices as the dominant ecommerce email + SMS + push platform, specifically built for Shopify/Magento/BigCommerce merchants where behavioral automation (abandoned cart, browse abandonment, post-purchase, winback flows) generates 30-45% of total revenue. Free covers up to 250 profiles, Email at $20/mo (500 profiles), Email+SMS at $35/mo combines SMS marketing, and pricing scales to $130/mo at 10K contacts, $400/mo at 25K, and $720/mo at 50K. The February 2025 billing change — Klaviyo now bills on ALL contacts (suppressed, bounced, unsubscribed) rather than just active emailed contacts — caught existing customers off-guard and added 10-30% to many accounts' monthly cost. For Shopify DTC brands with mature automation flows, Klaviyo remains the right call despite the pricing changes; for non-ecommerce use cases, it's usually overkill.
Published pricing tiers
Every pricing tier Klaviyo publishes for Klaviyo, verified against the vendor's public pricing page on 2026-06-14. Email platforms typically gate by subscriber/contact/profile count — budget for your 12-month subscriber-growth projection, and account for how the vendor counts contacts (active only vs. including unsubscribed and duplicates) to avoid surprise tier upgrades.
Ecommerce-focused email + SMS + push. Free up to 250 profiles. Email $20/mo (500 profiles). Email+SMS $35/mo. Scales to $720/mo at 50k contacts. Dominant on Shopify.
| Tier | Monthly price |
|---|---|
| Free | Free/mo |
| Email (501 profiles) | $20/mo |
| Email + SMS | $35/mo |
| Email @10k contacts | $130/mo |
| Email @25k contacts | $400/mo |
| Email @50k contacts | $720/mo |
How to buy Klaviyo direct
Buy Klaviyo direct at klaviyo.com — self-serve signup for all tiers up through ~$720/mo, sales-led for enterprise (100K+ contacts). Monthly billing only; no annual commit discount, which is unusual in SaaS. The Shopify App Store integration is the fastest onboarding path for Shopify merchants — one-click install, auto-sync customer list, auto-configure abandoned cart flow. SMS setup requires phone number verification and 10DLC registration for US senders (a regulatory requirement); budget 3-7 business days for 10DLC approval. No reseller channel. Klaviyo's sales team negotiates on enterprise deals (50K+ contacts) with waived-contact discounts and custom terms, but SMB pricing is fixed. The 15-20% annual commit discount many competitors offer isn't available — Klaviyo is month-to-month only by design.
Pricing gotchas most senders miss
The pricing surprise most operators hit: the February 2025 billing change. Klaviyo now counts ALL profiles toward your tier (active email recipients + suppressed/bounced/unsubscribed profiles), which means a brand with 25,000 active + 5,000 suppressed is on the 30,000-profile tier, not 25,000. This added 10-30% to many existing customers' monthly cost without warning. Regularly suppress/delete dead profiles via the Klaviyo admin to keep billing tight. Second cost: SMS and MMS costs on top of the subscription — $0.01-0.015/SMS in US, international rates higher. A brand sending 50K SMS/mo at $0.013 = $650/mo in SMS cost on top of the $130/mo subscription. Third: overage fees don't apply (Klaviyo auto-upgrades to the next tier), but the auto-upgrade can create billing surprises on seasonal spikes. Fourth: Klaviyo is overkill for non-ecommerce use cases — if you're running a SaaS newsletter or creator content, Kit at $39/mo does 80% of what you'd actually use for a fraction of the cost. Klaviyo's automation depth only pays off when you have ecommerce-behavior data to act on.
What's included at every pricing tier
Baseline email marketing capabilities shipped with Klaviyo regardless of which tier you pick — these are the features Klaviyo considers core to running an email program:
- Deep Shopify / Magento / BigCommerce integration
- Behavioral automation flows (abandoned cart, browse, post-purchase)
- SMS + MMS + push in one platform
- Predictive analytics (CLTV, churn risk)
- Product recommendations engine
- Attribution + revenue dashboards
See Klaviyo in context
Pricing is only one axis — the right email platform depends on deliverability profile, subscriber growth trajectory, automation depth needs, CLTV expectations, and whether you're creator/newsletter-focused, ecommerce-focused, or mass-market small business. See how {product.name} stacks up:
About this pricing page
Email Marketing & Conversion Tools maintains this Klaviyo pricing page as a neutral reference — not a sales page. We verify pricing directly against Klaviyo's public pricing page every time we push changes, and we flag price changes in our changelog. If you spot an outdated number, tell us via the contact form and we'll correct within 24 hours. Some outbound links are affiliate links — we may earn commission at no cost to you, and commission rates do not influence which products we cover.