Last updated: 2026-06-14
Kit (formerly ConvertKit) Pricing (2026)
Kit (formerly ConvertKit) pricing for 2026: every published tier, subscriber caps, deliverability, and how to buy direct from Kit (SeedProd Inc) for email marketing campaigns.
Kit (formerly ConvertKit) has the most creator-friendly pricing in the email marketing category — the Free Newsletter plan covers up to 10,000 subscribers with unlimited broadcasts and landing pages, which is more generous than any competitor's free tier by 10× or more. Paid tiers start at Creator at $39/mo (1K subscribers, up from $29 after a 34% price hike in September 2025) or $33/mo on annual billing, Pro at $79/mo (1K subs) adds subscriber scoring and newsletter referral system, and the 25K-subscriber tiers run $199/mo Creator and $279/mo Pro. The deliverability profile is solid for creator and course-seller use cases; B2B senders with aggressive list-growth can occasionally hit B2B edge cases that require deliverability tuning, but it's rare. Kit's 50% recurring affiliate commission on the first 12 months is the highest verified rate in email marketing — a material signal for creators monetizing via Kit recommendations.
Published pricing tiers
Every pricing tier Kit (SeedProd Inc) publishes for Kit (formerly ConvertKit), verified against the vendor's public pricing page on 2026-06-14. Email platforms typically gate by subscriber/contact/profile count — budget for your 12-month subscriber-growth projection, and account for how the vendor counts contacts (active only vs. including unsubscribed and duplicates) to avoid surprise tier upgrades.
Creator-focused email platform. Free Newsletter plan up to 10,000 subscribers. Creator $39/mo, Pro $79/mo (1k subscribers). 50% recurring affiliate (first 12 months) — highest verified rate in 2026.
| Tier | Monthly price |
|---|---|
| Newsletter (Free) | Free/mo |
| Creator (1k subs) | $39/mo |
| Creator annual (1k subs) | $33/mo |
| Pro (1k subs) | $79/mo |
| Creator 25k subs | $199/mo |
| Pro 25k subs | $279/mo |
How to buy Kit (formerly ConvertKit) direct
Buy Kit (formerly ConvertKit) direct at kit.com — self-serve signup for Newsletter (Free), Creator ($39/mo), and Pro ($79/mo) tiers; no sales call or demo required. Annual billing saves ~15% (Creator at $33/mo annual vs. $39/mo monthly). For enterprise pricing (100K+ subscribers or custom SLA needs), contact Kit sales directly — enterprise quotes typically include dedicated onboarding and priority support. The September 2025 price increase (Creator $29 → $39, a 34% jump) was controversial, and Kit grandfathered existing customers at the old rate for a window — new customers pay the new rate. No reseller channel exists. Kit doesn't run aggressive renewal-rate traps: the rate you sign up at is the rate you renew at (unless Kit announces another general price increase).
Pricing gotchas most senders miss
The main pricing consideration: the Free plan is genuinely usable up to 10,000 subscribers, but the jump to Creator at $39/mo is disproportionate for creators just crossing the 10K threshold — moving from $0 to $39 overnight is the biggest price cliff in the email marketing category. Plan your upgrade timing around meaningful subscriber growth, not just crossing the 10K line. Second cost: Pro tier unlocks features (subscriber scoring, A/B testing, newsletter referral system, Facebook custom audiences) that matter for creators running paid newsletters, course launches, or growth-loop campaigns — if you're on Creator and feel you're missing key features, upgrading is often worth it. Third consideration: ecommerce features are weaker than Klaviyo — if you run a Shopify store primarily, Klaviyo is usually the right call even at higher prices. Fourth: the 2025 price increase is a real warning signal for future pricing stability — budget for potential 15-30% price increases over a 3-5 year horizon.
What's included at every pricing tier
Baseline email marketing capabilities shipped with Kit (formerly ConvertKit) regardless of which tier you pick — these are the features Kit (SeedProd Inc) considers core to running an email program:
- Best-in-class free plan (10k subs)
- Unlimited broadcasts + landing pages on Free
- Tagging + segmentation + automation
- Creator Network + recommendations
- Pro: subscriber scoring + A/B testing
- Pro: newsletter referral system
- Pro: Facebook custom audiences
See Kit (formerly ConvertKit) in context
Pricing is only one axis — the right email platform depends on deliverability profile, subscriber growth trajectory, automation depth needs, CLTV expectations, and whether you're creator/newsletter-focused, ecommerce-focused, or mass-market small business. See how {product.name} stacks up:
About this pricing page
Email Marketing & Conversion Tools maintains this Kit (formerly ConvertKit) pricing page as a neutral reference — not a sales page. We verify pricing directly against Kit (SeedProd Inc)'s public pricing page every time we push changes, and we flag price changes in our changelog. If you spot an outdated number, tell us via the contact form and we'll correct within 24 hours. Some outbound links are affiliate links — we may earn commission at no cost to you, and commission rates do not influence which products we cover.