Last reviewed: 2026-04-25 · Pricing verified: 2026-04-25
ActiveCampaign vs Klaviyo: 2026 Comparison
Bottom line up front
Pick ActiveCampaign for B2B SaaS, agencies, consultants, course creators, service businesses with sales-pipeline-driven revenue — built-in CRM, lead scoring, sales automation triggers from email engagement. Pick Klaviyo for physical-product e-commerce on Shopify/WooCommerce/BigCommerce — behavioral flows are the killer feature and 30-45% of revenue attribution is realistic with full implementation. They almost never compete on the same business.
Quick verdict
| Best for | Winner |
|---|---|
| B2B SaaS / agencies / services | ActiveCampaign |
| Physical product e-commerce | Klaviyo |
| Lead scoring + sales pipeline | ActiveCampaign (CRM native) |
| E-commerce behavioral flows | Klaviyo |
| Native SMS | Klaviyo |
| Course creators / coaches | ActiveCampaign |
| Lowest entry price | ActiveCampaign Starter ($15/mo) |
| Predictive analytics (CLV) | Klaviyo |
Pricing side-by-side (verified 2026-04-25)
| Tier | ActiveCampaign | Klaviyo |
|---|---|---|
| Free | None | 250 profiles, 500 sends |
| Entry paid | Starter $15/mo (1K contacts, annual) | $20/mo (500 contacts, email) |
| Mid (5K) | Plus ~$70-100/mo, Pro ~$130/mo | ~$130/mo Email |
| 10K | Plus ~$140-180/mo | ~$240/mo Email |
| 50K | Plus ~$500/mo, Enterprise custom | ~$1,700/mo Email |
| Top tier | Enterprise $145-179/mo (1K) | Klaviyo CDP custom |
| CRM included | Yes (Plus+) | No |
| SMS native | Twilio bolt-on | Yes (~$0.01-0.015/msg) |
| CRM add-ons | Pipelines $68/mo, Sales $111/mo | N/A |
Feature matrix
| Feature | ActiveCampaign | Klaviyo |
|---|---|---|
| Email automation builder | Yes (most flexible) | Yes (e-commerce-tuned) |
| Built-in CRM | Yes (Plus+) | No |
| Sales pipeline / deals | Yes | No |
| Lead scoring | Yes | Limited (e-commerce-only) |
| E-commerce flows (abandoned cart, etc.) | Yes (basic) | Yes (deepest) |
| Predictive sending | Plus+ | Yes |
| Predictive analytics (CLV) | Limited | Yes |
| Native SMS | No (Twilio) | Yes |
| Shopify integration | Yes | Yes (deepest) |
| Salesforce integration | Yes (Plus+) | Limited |
| HubSpot integration | Yes | Limited |
| Win probability AI | Sales Engagement add-on $111/mo | No |
| Multi-step branching automation | Yes (most flexible) | Yes |
When to pick ActiveCampaign
- B2B SaaS / agency / consultant / coach / service business. CRM + email + sales automation under one platform.
- Lead scoring drives sales rep workflows. Hot leads route to sales, cold leads stay in nurture.
- Multi-step branching automations. Complex segmentation logic, conditional content, multi-channel touchpoints.
- Course creators with sales pipeline. Course launches, pre-sale segments, consultation booking flows.
- You also need a CRM and don\'t want a separate tool. ActiveCampaign\'s CRM is real, not a contact list.
When to pick Klaviyo
- Physical-product e-commerce. Shopify, WooCommerce, BigCommerce.
- Behavioral flows are core to revenue. Welcome / abandoned cart / browse / post-purchase / winback.
- Native SMS in strategy. Klaviyo native; ActiveCampaign requires Twilio bolt-on.
- Predictive analytics matter. CLV scoring, churn risk, AI send-time optimization.
- 30-45% revenue from email+SMS goal. Klaviyo\'s e-commerce flow library makes this realistic.
Decision tree
- Run physical-product e-commerce? → Klaviyo.
- Run B2B SaaS / agency / consulting / services? → ActiveCampaign.
- Need built-in CRM? → ActiveCampaign.
- Need lead scoring + sales pipeline? → ActiveCampaign.
- Need native SMS at scale? → Klaviyo.
- Need lowest entry price? → ActiveCampaign Starter ($15/mo).
Frequently asked
ActiveCampaign or Klaviyo?
Different products for different revenue models. ActiveCampaign is CRM-native sales automation — built for B2B, agencies, service businesses, course creators where lead nurturing and sales pipeline matter. Klaviyo is e-commerce-first behavioral flows — built for Shopify/WooCommerce stores where abandoned cart, browse abandonment, and post-purchase flows drive revenue. Pick by what your business sells: physical products → Klaviyo, services / courses / B2B → ActiveCampaign.
How does pricing compare?
ActiveCampaign: Starter $15/mo (1K contacts), Plus $49/mo, Professional $79/mo (or $99 with 1K contacts and 3 users), Enterprise $145-$179/mo. Klaviyo: Free 250 profiles, Email starts $20/mo (500), $130/mo (5K), ~$1,700/mo (50K). At small list sizes, ActiveCampaign Starter is the cheapest credible option ($15 vs Klaviyo $20). At larger lists, Klaviyo gets meaningfully more expensive.
Who should use ActiveCampaign?
B2B SaaS / agencies / consultants / coaches / course creators / service businesses with sales-pipeline-driven revenue. The CRM is genuinely built into the platform (not bolted on), sales automation triggers from email engagement, and lead scoring drives sales rep workflows. For "we close deals through email + sales calls," ActiveCampaign.
Who should use Klaviyo?
E-commerce stores on Shopify, WooCommerce, BigCommerce. Klaviyo is so e-commerce-flavored (flows assume order events, segmentation assumes purchase data, templates assume product-pushing) that other use cases feel mismatched. For physical product e-commerce, no alternative compares.
CRM features?
ActiveCampaign has a real CRM (deals, pipelines, sales reps, lead scoring, win probability) included in Plus tier ($49/mo) and above. The Pipelines enhanced CRM add-on at $68/mo adds sales automation triggers. The Sales Engagement enhanced CRM at $111/mo adds AI win probability and sentiment analysis. Klaviyo has no real CRM — it's an email/SMS platform with profile data, not sales pipeline management.
Native SMS?
Klaviyo: yes, native at ~$0.01-0.015 per US message. ActiveCampaign: SMS via Twilio integration (not native), more expensive per message. For SMS-heavy use cases, Klaviyo. For email-only or email-plus-occasional-SMS, ActiveCampaign is sufficient.
Which has better automation builder?
Both have powerful automation builders. ActiveCampaign's feels more flexible for complex multi-step automations with branching logic and CRM-aware triggers. Klaviyo's is more polished for e-commerce-specific flows. For non-ecom complex automation, ActiveCampaign. For e-commerce flows, Klaviyo.
How we verified this
Pricing verified against activecampaign.com/pricing and klaviyo.com/pricing on 2026-04-25. ActiveCampaign 2025 plan structure rename (Lite/Plus/Pro/Enterprise → Starter/Plus/Pro/Enterprise) and CRM add-on pricing confirmed via Flowium and EmailToolTester April 2026 reviews.
Sources
- ActiveCampaign Pricing (verified 2026-04-25)
- Klaviyo Pricing (verified 2026-04-25)
- Flowium — ActiveCampaign Pricing 2026
- Retainful — Klaviyo Pricing 2026
Try them
See ActiveCampaign pricing → See Klaviyo pricing →